Not Racist, but... ID Canada and the Mainstream Marketing of Fringe Ideas
Main Article Content
Abstract
The following is a mixed methods case study of ID Canada, an outspoken anti-diversity, white nationalist, grassroots Canadian “Identitarian” group. It aims to answer the question “What strategies do groups with views outside of mainstream acceptability use to appeal to the public?” To this end, I performed a thematic analysis on their published web content and attempted to integrate these insights with the group’s history and relevant sociological theory. I extracted four main themes, representing the presence of “White Supremacist Beliefs”, the cultural “Struggle for History”, an insistence on “Victimhood”, and various direct attempts at “Distancing from White Supremacy”. I explore the connections between these strategies and fascism as described by Umberto Eco (1995), as well as the performative nature of ID Canada, and its place within different conceptions of the public sphere.
Downloads
Article Details
Section
Articles: USURJ’s current Publication Agreements apply a Creative Commons Attribution-NonCommercial License (CC-BY-NC) by default. The CC BY-NC license lets others remix, tweak, and build upon work non-commercially. The author(s) can choose a different CC license, as outlined in https://creativecommons.org/about/cclicenses/. Please see the PDF for each article to determine what license is applied to that article. Author(s) can also request to reserve all copyright (All Rights Reserved). If there is no indication for articles published before September 2020, assume the author retains all rights beyond those necessary for publication by USURJ. All articles published after September 2020 will apply one of the aforementioned CC licenses. See the Publication Agreement under the Submission Preparation Checklist or Author Guidelines for more information. Artwork: All copyright for the original artwork remains with the artist unless they wish to apply a Creative Commons (CC) license to the artwork. Please see the PDF for each artwork to determine what license is applied to that artwork.